Crowd sourcing is not always as easily definable and organized, either. If you want to get down to it, crowd sourcing could include those large organizations that offer you the chance to ‘name the newborn zoo animal’ or, the most recent Australian example that comes to mind, ‘name the new type of Vegemite’ – where there were more than 50,000 entrants that saved Kraft time and money spent on creating a name themselves. Businesses are making use of the crowd, and the best way of doing that is through the medium that connects everyone, everywhere – the Internet. So have you got a business problem or idea that needs some assistance? Put it to the masses, and gain the benefits.
Don’t go thinking this crowd sourcing business is only within the creative sphere like design and photography, however. Websites like ideasconnection.com offer businesses the chance to put their unsolved problems to the masses. Professional facilitators, mediators, researchers, scientists and general experts are all there vying to be the one that resolves your dilemma. This is the world wide web at its most useful – sitting in your office, you have access to thousands of people from all over the world who are willing to help you solve – well, anything – at a price.
iQuantum has developed a proprietary analysis process to online benchmark client websites against the sites of market-leading competitors and against best practice. Our online analysis is both quantitative and qualitative, and the results are presented in simple, digestible terms as part of a personalised strategy workshop. We are marketers at the roots, so we understand the importance of laying-out strategy in a bang-for-buck manner, and so we always present the business case for or against any online initiative with a quantifiable justification.
Following our analysis and strategy workshop your online benchmark is established and you will know how far behind or ahead of the competition you are. With this information we can then work with you to determine what to do about your market position and website plans. Although we have had some useful tools developed to assist in the analysis process, iQuantum is not a web development company. We don’t employ programmers or designers. Our scope is broader than that. We site between our clients and web vendors and ensure the client gets value from their online marketing investment.